|Strategic Marketing Plan
Strategic Planning Goal
Strategic Business Plan Objectives
Plan Business Plans Strategic Marketing Plans
If your business
is ready to start thinking
strategically, give us a call at 888-632-7200,
or contact us via e-mail at:
Marketing Plan: You would not try to drive to a location you had never been to before without a road map. And you cannot take your business to new sales levels or into new markets without a Marketing Plan. A Marketing Plan is an essential tool that insures that your sales force and marketing programs will take your business to its goals and objectives. We've helped hundreds of companies grow their businesses to new sales and profit levels by helping them develop more than a road map. Their Marketing plans became a Treasure Map!
Business Plan: A Business Plan includes all the elements
in a Marketing Plan, plus such factors as what capital investment will
be needed, how other departments (manufacturing, engineering, accounting,
finance, operations, etc.) will grow, and what the enterprise's ROI can
be expected to be over the duration of the plan. A Financial
Business Plan is specifically used for Capital
Acquisition via private investors, venture
capital or a public offering, or to secure financing.
Operational Business Plan: Unlike a Financial Business Plan, an Operational Business Plan is used to help all departments better plan their activities, personnel requirements, and capital and equipment needs, and to help keep them focused on the enterprise's goals and objectives. We typically develop a Rolling Plan that is revised and updated annually. Few businesses do not agree that they need a Business Plan, but it is difficult for managers to take time from their operational duties to develop a plan. The team that AAS Associates assembles is able to look at your business strategically, add perspective your management team simply cannot have because of their day-to-day commitment to the enterprise, and help your managers see their functions and operations in strategic terms.
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